We never told you… Testing Facebook ads
Wednesday, September 27th, 2017I’m currently trying to promote my new mobile augmented-reality-game. Which is a lot harder than I expected it to be. So I tried to advertise it. I published a post on Facebook with an animated GIF which reached 41 persons. Not much.

We never told you: Youtube ⋅ iOS ⋅ Android
Then I invested $10 and tried promoting this post to people with interests that I selected. The results a pretty difficult to interpret. Facebook spreads the statistics over several places (in tiny windows) and basically avoids all industry standard terms. Instead they use terms that I can’t find definitions for. So I ‘reached’ 2.164 persons, but only 1.087 saw the video?
And some things don’t match at all. The average playing time was 4 seconds. With 1087 videos played, the total time should be around 72 minutes. But Facebook says it’s 171 minutes.
A lot of open questions. But what about the actual results? If you convert them to industry-standards, my results are:
- CPM: 4,69$ / 9,20$ (persons/video plays)
- CPC: 1,25$
- CPA: -Â Â Â Â Â Â Â Â Â (meaning: no sales)
Not very good. Maybe this works better for other products or maybe I did something wrong, but I don’t think that I’ll continue this experiment… 😉

When doing screenshots of your software you may face some problems with the buttons in wizard and property sheet dialogs. The buttons at the bottom of these dialogs are drawn by Windows, with the language of your Windows installation. That can differ from the language of your application. The result doesn’t look professional. An English dialog with (for example) German “Zurück” / “Weiter” buttons (instead of Back / Next) won’t impress the customers.